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There is something wonderfully timeless about a family holiday in Italy. Long, sun-drenched days by the Mediterranean, children racing towards the swimming pool, the smell of freshly prepared Italian food drifting across a terrace and evenings filled with laughter, entertainment and the simple pleasure of spending time together. It is a holiday formula that generations have enjoyed, but one Italian hospitality group has made it something of a speciality.
Bluserena Hotels & Resorts, named Italy’s Leading Family Resort Brand 2026 at the World Travel Awards European Gala Ceremony, has built its reputation around understanding precisely what families want from their time away. Celebrating its 40th anniversary in 2026, the company has spent four decades developing a collection of hotels and resorts that combine beautiful Italian destinations with an extensive range of facilities, activities and services designed to make holidays enjoyable for every generation.